Email Marketers: Relevant Content, Deliverability Most Important

Nearly nine of 10 email marketers (87%) say relevant content within the email message is “very important,” followed by eight of 10 (81%) who rated email deliverability as very important, according to a study by eROI, which surveyed email marketers on their perceptions of and experiences with email.

The study sought the marketers’ opinions on what they deem is important when creating an email, how they design emails, and how they test deliverability and rendering. More ...
[Chart, Marketingcharts.com]