How to Grow Your Opt-In List: The Ultimate Guide

"Building a high-quality, robust and responsive mailing list is hard work. It takes more than just slapping a few hundred or thousand email addresses into your database and then blasting out offers. If that was all you had to do, everybody would have one.
Truth is, acquiring addresses is just part of the process. You must also recognize that you have a relationship with the person behind each of your addresses. When you manage that relationship well, that address will become a more valuable part of your list, strengthening it in the process." More ...
[By Stefan Pollard - EmailLabs]