Marketing is simple in theory, but complex in the real world
People think that marketing is difficult. In theory it's really quite simple because you only need to know how to do four things:
- Attract new customers (or clients).
- Retain the customers you have attracted.
- Maximize the number of purchases they make and the value of each purchase.
- Win back those customers you have lost.
More BY LARRY GALLER, (The Times of Northwest Indiana)
- Attract new customers (or clients).
- Retain the customers you have attracted.
- Maximize the number of purchases they make and the value of each purchase.
- Win back those customers you have lost.
More BY LARRY GALLER, (The Times of Northwest Indiana)
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