Social Network Marketing to Reach $2.5 Billion in 2011

NEW YORK, NY -- (MARKET WIRE) -- 05/09/07 -- Social network marketing is a powerful concept that will not go away. The underlying idea has had a profound impact on the way people use the Internet, heralding the rise of user-generated content as a buzzword. Social network marketing will have a similar profound impact on advertising, both online and offline.
Now is the time for social networks to fulfill the promise of social network marketing by showing that the key concept of marketing "one-to-one-to-many" provides real results, says eMarketer's report "Social Network Marketing: Where to Next?" A study sponsored by MySpace, issued in April 2007, begins to fulfill that need, but more is required. More ...