Email Marketers: Relevant Content, Deliverability Most Important

Nearly nine of 10 email marketers (87%) say relevant content within the email message is “very important,” followed by eight of 10 (81%) who rated email deliverability as very important, according to a study by eROI, which surveyed email marketers on their perceptions of and experiences with email.

The study sought the marketers’ opinions on what they deem is important when creating an email, how they design emails, and how they test deliverability and rendering. More ...
[Chart, Marketingcharts.com]

How to Grow Your Opt-In List: The Ultimate Guide

"Building a high-quality, robust and responsive mailing list is hard work. It takes more than just slapping a few hundred or thousand email addresses into your database and then blasting out offers. If that was all you had to do, everybody would have one.
Truth is, acquiring addresses is just part of the process. You must also recognize that you have a relationship with the person behind each of your addresses. When you manage that relationship well, that address will become a more valuable part of your list, strengthening it in the process." More ...
[By Stefan Pollard - EmailLabs]

8 Tips for a Stronger Call to Action

Anyone interested in Email Marketing should read this great article by Stefan Pollard to learn more on call to action (CTA).

"Many email marketers believe that is the ultimate call to action: It’s clear, concise, universally understood and specific in telling the email reader what to do. Just what you want, right?
Alas, it’s wrong. " Read More ...
[Via Tamara Gielen - b2bemailmarketing.com]