Email Marketers: Relevant Content, Deliverability Most Important

Nearly nine of 10 email marketers (87%) say relevant content within the email message is “very important,” followed by eight of 10 (81%) who rated email deliverability as very important, according to a study by eROI, which surveyed email marketers on their perceptions of and experiences with email.

The study sought the marketers’ opinions on what they deem is important when creating an email, how they design emails, and how they test deliverability and rendering. More ...
[Chart, Marketingcharts.com]

7 Strategies to Get Email Under Control

by John Mehrmann - "Email was designed to be a tool to expedite and simplify communication. Tools are effective when managed properly. What happens when the tool starts to manage the person? What happens when a tool for communication replaces conversation and personal interaction? What happens when a time saving tool begins to consume our time? Then it is time to get email under control. " More ...

Three-fourth of mails on Internet are spam

About 75% of all mails on the Internet are spam. About 2% of spams are malware, says Patrik Runald, senior security specialist, F-Secure Security Labs.
Now, spam has become an even bigger challenge due to increased volume of image spam. These emails circumvent traditional filters, which look only for text. Image spams also take up to 70% of the bandwidth because of the large file sizes. Image spams that constituted about 35% to 40% of all spam mails in January and February of this year have reduced to about 20% to 30% in March and April. More ..

Should You Build a Blog or an EMail Newsletter List?

"Several people have asked me if they should close their email newsletters now they are blogging. Should you build an email list or a blog?" - Chris Garrett has More ...