Should You Hire A Search Engine Consultant?

"As a small-business owner with a Web site, you know that one of the most important things you can do is get your site ranked high on a search-results page at Google, MSN and Yahoo!. But how to achieve that high ranking?
You've learned all about keywords, link building and unique page titles. The question is, how do you do it? And should you go it alone or call in the hired guns?" More ...
By Naomi Grossman, Forbes.com

Social Network Marketing to Reach $2.5 Billion in 2011

NEW YORK, NY -- (MARKET WIRE) -- 05/09/07 -- Social network marketing is a powerful concept that will not go away. The underlying idea has had a profound impact on the way people use the Internet, heralding the rise of user-generated content as a buzzword. Social network marketing will have a similar profound impact on advertising, both online and offline.
Now is the time for social networks to fulfill the promise of social network marketing by showing that the key concept of marketing "one-to-one-to-many" provides real results, says eMarketer's report "Social Network Marketing: Where to Next?" A study sponsored by MySpace, issued in April 2007, begins to fulfill that need, but more is required. More ...

The 10 Marketing Commandments

These Ten Commandments didn’t come from the Mountain. And they’re not carved on clay tablets, but on a high-tensile polyfiber instead. Yet any marketer worth his or her salt must follow these commandments in order to find the Promised Land. By Jay Lipe, CEO of Emerge Marketing , Read More ...

Mom's Guide To Social Marketing

"Your mother, if she did her job right, taught you everything you need to know about how to get along in the world and how to get ahead in it. When we were kids, we thought these rules were silly, but later we learned her advice was pretty valuable. In honor of Mother's Day (May 13), we've put her wisdom to work in online marketing." - More ...
By Jason Lee Miller [WebProNews]

Marketing is simple in theory, but complex in the real world

People think that marketing is difficult. In theory it's really quite simple because you only need to know how to do four things:
- Attract new customers (or clients).
- Retain the customers you have attracted.
- Maximize the number of purchases they make and the value of each purchase.
- Win back those customers you have lost.
More BY LARRY GALLER, (The Times of Northwest Indiana)

Should You Build a Blog or an EMail Newsletter List?

"Several people have asked me if they should close their email newsletters now they are blogging. Should you build an email list or a blog?" - Chris Garrett has More ...

Five Blunders with Social News and Bookmarking

Listen. Can you hear it? All the buzz about social media marketing? What you might not know is that with all that sound there’s an awful lot of noise. That difficulty manifests itself in the form of basic misconceptions, blunders and flat out mistakes when trying to participate and market with social news and bookmarking sites.
Here are a few common and basic social media news and bookmarking mistakes to watch out for: Lee Odden has more on this ... Here

Marketing Ideas: 10 Best Ways to Market Your Business

Rich Brooks : In the past 10 years I've tried a lot of ways to promote our business and what we do. Here are ten ways in which you can increase market share, mind share, and improve your bottom line. More...

How To Write Effective Ads For Your Business

Are the ads you are writing for your business just not getting any results?Are you spending money on advertising, but getting very few hits? This article will show you how to effectively write an advertisement for your business or website to produce more click-throughs and more potential customers. More...

Online Video Marketing: Ten Ways You Can Use YouTube To Promote Your Online Content

YouTube is nothing less than an online video phenomenon and if you aren't already using it as a tool to promote yourself or your online content, you should really give it some thought. Here's why: Having already served up over 1.73 billion video views and 45 terabytes of video footage to the world, YouTube is everyone\'s first port of call when they want to search for online video. While it might not be the best featured or even best quality service for video producers, it is by a long shot the most popular. If you are a blogger, marketer, film maker or any other kind of online publisher or entrepreneur, you stand to gain a lot by getting some exposure More...