By: Taban Khajehnassiri
According to surveys, people love to hear and read about success stories. In any kind of magazines, technical or even business magazines and newspapers, you can find a page or more, a column or something dedicated to such exciting stories, the stories of success, and this certainly shows how smart the concerned editors have been or are while they are focusing on their own materials to be released soon among their readers. ...
Oh Lord, I thank you, I succeeded.
And now I am writing this in my newsletter to let everyone know, to share it with all my friends.
According to surveys, people love to hear and read about success stories.
In any kind of magazines, technical or even business magazines and
newspapers, you can find a page or more, a column or something dedicated
to such exciting stories, the stories of success, and this certainly shows
how smart the concerned editors have been or are while they are focusing
on their own materials to be released soon among their readers. They will
and they desire to sell more and more, to find new customers or
advertisers, so they think about it, they just imagine the next issue sold
out, why? because they understand the needs of the people buying their
magazines or newspapers, they understand the desires of their readers and
this is why editors make plans, write down their new ideas on papers,
select one or two of them and prepare themselves for the action. They do
what they think will work out and they believe in what they are doing,
because they have conducted some marketing surveys and have found their
ideas good-looking to the public eyes. Yes, they are the winner in
advance, because they could imagine their success even prior to feeling
the desire in their hearts. But why does everyone love success stories,
why does everyone buy success books, search the libraries and the Internet
for related articles, tips and notes? What is the true and real meaning of
success anyway? Months ago, I wrote in one of my editorials about success
on the web, and you won't believe it if I let you know how many e-mails I
received all of them asking me to write more on that topic. Are we really
disappointed of spending our lives on and off the Internet? Are we lost or
deserted in the middle of nowhere? Are we getting confused by the huge
deluge of information, communication and new technologies? Why it is so
that we need success? We are looking for what? Where? Who? And why?
Business, just like any other things, is a game. It's the game of give and
take, as love, it's a love. And we are playing it anyway, because we are
alive, on this planet, and we have to. Yes, most people on and off the
Internet want to win somehow, but the prize goes to the one who knows what
he/she does want. People want to get rich, live in a beautiful home, eat
fine meals, in fine restaurants while they are talking about the fine
arts. They want to drive a nice car, wearing a nice tie, better at the
back seat and talking about the nice words with the driver. They love to
take a trip around the world, they prefer and want everything to be
comfortable. They WANT IT ALL and They WANT IT NOW! Most stories of
success are just based on a well-known term: Money. Being a fortunate one
means getting rich in a short period of time, instantly and permanently. I
personally think that, in the theme of a story of success, there must be
something else far beyond the issue of money, although money by itself is
literally important and almost always needed. Perhaps, being healthy in
mind, body and the spirit is the most important aspect of living as a
successful (human) being. In business, being busy and playing the game is
joyful and exciting, with it you do understand that TIME is GOLD. It
surely gives you the feeling of a winner when you find out that you have
lost a little battle, and you are left with the idea that The Show Must Go
On ... And with your efforts you may win the war.
Yes, I am writing about success. I have only visited my doctor to know how
he is doing. Studies show that if you want to win, if you want to
succeed, you have to consider these things, and remember that you are not
the only one, it is a game, not everybody knows but everybody wants to be
a winner:
A- You have to will, you have to have the desire to win, to succeed. When
you are competing in sports, for instance in the Olympic Games, you have
to motivate yourself to win. Forget about the spotlights, the reporters,
cameras. You are here to win. On the Internet, forget about e-mails
appreciating what you do or you are about to do. You need the motive and
you need the desire to win. What to win? The Game! The game you are
playing, to sell your products and services more and more, to receive more
subscription requests for your FREE e-zine and so on.
B- Then you have to think, more and more, think that you are healthy,
wealthy and wise in advance. Think that you are the winner, now, and then,
think that you have achieved your goals, and then they are giving you the
prize, the gold medal at the end. Think so and Thank God for that. That's
the time you have to imagine the heat of the spotlight.
C- Understand. Understand what you are looking for. Understand what and
why you are doing so. Understand where you are standing, where you are
from and where you are going to go. Understand the means and the media you
have in hands. Understand and know people you are dealing with, your
friends, your customers, your prospects and even your competitors.
Understand their own desires, thoughts and goals, their questions and
problems. On the Internet ask them so that they will let you know and
understand.
D- Plan, plan, plan. Prior to start anything, define everything as a new
project for yourself and study more and more. Then you have to plan. Write
down your ideas and plans on a piece of paper, draw lines, charts, graphs
and develop what you have in mind as written documents. Try to gather more
information and start the process of planning.
E- Now, when you have something documented in hand, you are ready for the
implementation. Nike says : Just Do It. Take care of the feedback. Start
with your own money and even if it is below zero, you can start building
up relationships with those who have already achieved success, continue
the process of learning and make new contacts. Be strong when you are
doing something, when you are talking about your (future) plans. Here you
are marketing what you have in hand, a product or a service, you are busy
with your business firmly, you do not know how the time passed and now
it's late you are just doing it. The success is so close to you, you can
feel it, you can even smell it. You just received an e-mail from a
prospect who is going to sign the contract, but late at night, you are
dealing with your own business, that was obvious to you, you knew it that
you are the winner.
F- Believe. Believe that what you are doing is great and right. Believe
that you are the one with the confidence in the meeting. Believe that it
works and you will see. Believe that you are strong enough who is to win
this little battle and then the war. Believe in your employees and trust
them, they will do their best as you do yourself. Believe your desires,
thoughts, understanding, imaginations and plans and believe that you can
handle it anyway.
G- And Gee, it's the G ... once again, back to the very first step, just
like any project, you remember you have the desire to win, you have to
think success, you understand the rules of the game, The FOUR Skills:
LISTEN to other people, the successful ones, your own employees, your
prospects and clients, READ their minds, their stories, right from their
eyes. WRITE your own destiny by your hands, plan on papers. And finally
TALK about your success wherever you are and you go.
I sincerely wish the success will come to you soon.
This article first published as the editorial of WWN September 23, 2000