By: Taban Khajehnassiri
Again regarding the e-mails and greeting cards we just received within the last days of the year 1378, we have to admit that Webfaqt Weekly News has been read, loved, trusted, collected and forwarded as an information resource on the net especially for the Iranians all over the world. And that's been really encouraging and hopeful. Another reason for our success has been the fact that we have had strong communication with our audience.
In WWN dated Mar 11, I wrote about happiness, but for this edition I would
like to write about success on the net. To begin with, let me start by
this very newsletter.
Every week, our readers and subscribers load the news and updates of the
Iranian web sites and receive the Webfaqt's digest of the international
news bytes as well as web links and management tips. With our in-depth
reportings, thoughtful analyses and unique perspective on the news and
tips, it has been no surprise that the most influential audience in Iran
and in the world by subscribing our free state-of-the-art newsletter turns
to Webfaqt every week though we are using free web hosting service on the
net (Fortunecity.com) for our archives and another free e-mail list
service (Listbot) to send out the newsletters.
For more than a year, Webfaqt has been known and recognized as the finest
information resource in Iran and on the Internet according to our readers
and subscribers as well as our own surveys. Perhaps, it is true when we
say that, the reason is very simple. We have published our newsletters
frequently every week and every month. In WWN, we are using skills and
techniques that other newsletters even those with their so-called big big
printed magazines using huge publicity materials and ads, with their big
big supports from major companies and advertisers, investers and
foundations have lost and/or forgotten. Our newsletter has been made with
due attention to details very few people would notice. Based on true
feedbacks from our own readers we have found that we are doing a great job
on the net, creating some unique and needed newsletter for the Iranian net
users. In Webfaqt, we believe that a small attitude can make big changes
and this is why we see WWN as a successful step ahead. We have published
the newsletter electronically to meet the info needs of our readers and
subscribers even those who are very difficult to please, those who will
only accept the best and nothing else. Again regarding the e-mails and
greeting cards we just received within the last days of the year 1378, we
have to admit that Webfaqt Weekly News has been read, loved, trusted,
collected and forwarded as an information resource on the net especially
for the Iranians all over the world. And that's been really encouraging
and hopeful. Another reason for our success has been the fact that we have
had strong communication with our audience. The result of this continuous
work will be illustrated in a newsletter that will be unlike any other,
very close to an absolute perfection that we seek for.
To create something
quietly reflecting your own values, we read your e-mails phrase by phrase,
sentence by sentence to find out more about your interests on the web and
the kind of information you may need or ask for it. We truely try to
reflect our findings right here in the newsletter. As the editor in chief
of this weekly, I would like to outline the success of our works for those of
you who want to be successful on any kind of business on the net:
1. Create and maintain something new every day, week or month and publish
or update it on the net frequently. It can be a web site, a newsletter or
any thing online.
2. Show and use your talents, skills and techniques.
3. Pay more attention to details, focus on them and make them clear for
your own audience.
4. Try to meet the needs of your own audience.
5. Make something valuable, resourceful, educational and informative,
maintain the quality and develop the content.
6. Build up strong and continuous communication with your own audience.
7. Prepare reports on your achievements for your audience frequently.
I am sure at the first night of your presence on the web with the above
outline in your mind, you would have people coming to your web site,
writing to you e-mails of encouragements and if God will you may receive
the first orders and next year you will be sitting at a cafe, on a beach
in Hawaii, enjoying the sun and music. This time, I missed my plane
because I was busy writing this editorial, and sure, I am writing this to
you from Tehran :) But next time I am the one in the Hawaiian Shirt in -
er ... I think ... Kish Island. :)
Stay with this newsletter for another year and let's see what will happen
if we continue to work on the above outline in practice.
This article first edited for an editorial of WWN March 25, 2000.