By: Taban Khajehnassiri
The article presented as an introduction to a series of articles to reveal secrets of selling online to the BIPTipsForVIPs (One of the newsletters we send out to VIPs in Iran) in Sep 11, 2000.
That's it, I want to see your success, and I want you to succeed, and this
is why I am going to lead you to the right planet in this galaxy of stars.
Yes, I mean doing business on the web where you can find millions of
millions web pages full of information, opportunities and offers, thousands
of thousands web sites and hundreds of hundreds prospects and potential
customers. I don't want these secrets to stay secrets and I do tend to write
about them, let you know them through this serial story. Here I would like
to share these secrets with you and I do know these procedures work.
For doing business online and Selling Online, you have to have strategies,
you must obey some rules and play the games of those who have played it
before. I do know want to write about those techniques in traditional
business, for instance writing a sales letter and send thousands of it to
the same number of your potential customers. Every little child know about
these but I want to direct you to very important general topics that work
for you the best possible way. For some of you these secrets sound simple
and familiar, but that's it, it becomes simple when you find it out and work
it out.
To sell, to do business, to make deals with others, to make relationships
with customers, the first secret works in almost anything but at the same
time it is almost really important when we are talking about online
business. Are you ready for it? Ok, The first secret is what we call it very
simple: HARD WORK ... Working hard is the first key to success. It is just
like planting a seed. You have to look after what you have planted. Talking
about online business, it is impossible to set up a web site, a web store
and things like them and walk away. You have to work hard to find viewers
for your site, you have to work hard, day and night to introduce your sites
to prospects, you have to find new ways of promoting your web site on the
net and you have to think and think and think. It is working that keeps your
work fresh and updated online. Let me give you an example, here in Iran,
people are getting online and setting up web sites, and I have heard it
myself that they have had only two visitors for their web site in a year,
the first visitor has been their web host company officer to check out
everything is OK with the site and the second visitor has been the site
owner to check out the URL works. That is in vain. The site owner has spent
a large amount of money on buying a domain, designing the site, paying the
related web hosting costs let's say just for nothing! Working hard means
that you have to add new things to your site, to answer feedback, to draw
visitors to what they are looking for and all these things are just like
doing business for instance in a shop, but when you are online, it is much
more cheaper and easier. Sending e-mails, handling newsletters, newsgroups
and writing reports and articles, conducting surveys and studies, reading
the log files and checking out the reports all need HARD WORK. The web
brings you this chance to make money better, faster and easier, but it is
not easy by nature, it requires HARD WORK, attention and then again Hard
Work.